Can Patherle answer customer questions in Indian languages?

Yes. Patherle trains WhatsApp, Telegram and web chat agents on your catalog, FAQs, pricing, policies and website content, then answers customers in 22 Indian languages plus English.

Live: Multilingual AI for WhatsApp & Telegram

ai that actually
speaks their
language.

Patherle answers your customers on WhatsApp, Telegram and web chat — text or voice — in English and 22 Indian languages. Drop in your knowledge base; it answers questions, books appointments, and syncs every lead to your CRM. 24/7.

Your customers get accurate answers in seconds, not a "we'll get back to you."

Get Started Free → See How It Works ↓

Text + Voice · 23 languages · RAG knowledge base · CRM/ERP sync · Conversion intelligence

200+ businesses already using Patherle

Rahul's Store

Patherle AI · online

Hindi नमस्ते! रिटर्न पॉलिसी क्या है?

AI, instant हमारी रिटर्न पॉलिसी 30 दिन है!

Kannada ಬೆಲೆ ಎಷ್ಟು?

AI, instant ₹499 only! Free delivery

English What are your hours?

The Problem

Your support team
is drowning

India has 600M+ vernacular internet users. They're texting in Hindi. In Tamil. In Marathi. In their language. Most businesses aren't ready, and they're losing customers because of it.

400+missed messages / week

Ghosting Your Customers

While your team sleeps, customers ask questions and get silence. Every unanswered message is a sale walking out the door.

70%prefer their mother tongue

Lost in Translation

Your English-only support can't talk to most of India. Tier-2 and tier-3 customers text in their mother tongue. Even in a city like Bangalore, migration means one chat flips between Kannada, Hindi, and English mid-sentence. Miss the language, miss the sale.

₹15k–45kyou're paying them every month

Patherle replaces that.

Front desk. Back office. The person answering the same 10 questions on repeat. ₹15,000 in a tier-3 city, ₹45,000 in Mumbai. Patherle does the same job, in all 23 Indian languages, at 2am, for a fraction of the cost.

How It Works

Three Steps.
That's Literally It.

No code. No complex setup. Seriously.

📄

Drop Your Docs

Upload your FAQs, product catalog, pricing, policies - PDFs, CSVs, spreadsheets. Or paste your website URL and we'll crawl it. Whatever your customers ask about, Patherle uses it.

🧠

AI learns everything

Patherle chunks, embeds, and indexes everything into a vector knowledge base tuned for Indic languages. A reranker picks the best answer. A product lookup catches the right SKU. No ML team required - you're live in minutes.

💬

Customers Get Answers

Someone pings on WhatsApp, Instagram, or Telegram in any of 23 Indic languages, code-mixed or not. Patherle replies in seconds, pulled straight from your docs. Low-confidence questions hand off to your team, so nothing gets faked.

Features

Everything You Need.
Nothing You Don't.

Built for real businesses, not enterprise boardrooms.

🗣️

Speaks All 23 Indian Languages, Natively

Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and 15 more. Patherle auto-detects the language your customer writes in and responds in kind. No routing rules, no config, no headaches.

हिंदी தமிழ் తెలుగు ಕನ್ನಡ മലയാളം मराठी বাংলা ગુજરાતી ਪੰਜਾਬੀ ଓଡ଼ିଆ اردو অসমীয়া मैथिली संस्कृतम् नेपाली कोंकणी डोगरी کٲشُر سنڌي মণিপুরী ᱥᱟᱱᱛᱟᱲᱤ बर' English

auto-detect · always on · Sarvam AI + OpenAI

🎙️

Voice Agents Available.

Front-desk reception, lead qualification, after-hours - phone agents on a per-minute rate card. Pick Signal (xAI, English) or Kathā (ElevenLabs, 13 Indic).

⚡

Instant RAG

semantic search retrieves the most relevant chunk from your knowledge base. grounded answers. no hallucinations.

accuracy

93%

latency

<2s

🤖

Auto-reply on WhatsApp

Plugs directly into the WhatsApp Business API. Your number, your brand, Patherle's brain powering every reply.

WhatsApp Business API

🏢

Multi-Tenant

Run multiple businesses from one dashboard. Each tenant has a completely isolated knowledge base and WhatsApp number.

📊

Analytics

See which questions are trending, which docs get cited most, and where your knowledge base has gaps.

🎯

Lead Generation

Before releasing high-value info, Patherle asks for name, email, and requirements, then saves it straight to your database. Your AI is now also your sales funnel.

captures leads automatically

🛒

Sales & Product Showcase

Inject your product catalog, exact pricing, and payment links into the knowledge base. Patherle retrieves and presents them like a trained sales agent. Your best rep, 24/7.

product catalog live pricing payment links

📅

Appointment Booking

Embed your scheduling link (Calendly, Cal.com, or custom). Patherle detects booking intent in any language and drops the link. No human needed to schedule a single call.

booking intent detection

🔒

Gated Information

Premium info stays locked behind a lead form. Patherle collects contact details before revealing pricing tiers, exclusive offers, or detailed specs.

By the numbers

Built for India's scale.

Powered by Sarvam AI for Indian languages, augmented by OpenAI for deep reasoning. Built for India's 22 official languages + English.

Indian languages supported. All 22 official + English

<2s

Avg. response time

600M+

Vernacular internet users in India

24/7

Never sleeps. Never calls in sick.

Voice engine hub

Voice minutes, live.
For customers who call, not type.

Voice packs are separate from your Starter / Growth subscription. Top up anytime; FIFO deduction uses the oldest pack first.

Public rate card ›

0 min left

Kathā balance

No active packs for this engine. Buy one to go live with studio-grade human voices across English and 13 Indic languages.

Top up Kathā

Première

₹1,299

100 min · ₹13/min

Buy 100 min

Chosen

Atelier

₹2,999

250 min · ₹12/min

Buy 250 min

Maison

₹5,499

500 min · ₹11/min

Buy 500 min

Language coverage

Hindi · appointment desk

नमस्ते, आप अमारा क्लिनिक से जुड़े हैं। मैं अपॉइंटमेंट बुक करने, डॉक्टर की उपलब्धता बताने, या क्लिनिक का रास्ता भेजने में मदद कर सकती हूँ।

13 Indic + English on Kathā. Signal covers English-first workflows. Sovereign adds custom voices, dedicated DIDs, and volume pricing for Enterprise.

Transparent per-minute math Signal: 100 min ₹499, 250 min ₹1,199, 500 min ₹2,299. Kathā: 100 min ₹1,299, 250 min ₹2,999, 500 min ₹5,499.

Separate wallet, clean billing Voice minutes sit on top of message plans, so a busy call day never changes your subscription bill.

Pricing

Honest pricing.
No surprises.

Three tiers. One goal: replace the employee you're overpaying.

No hidden costs No setup fees Cancel anytime

Free: 50 messages

WhatsApp, Instagram & Telegram · 1 workspace · no credit card

available on all three channels

Try free →

Haiku (starter)

Solo founders & small shops

"Cheaper than one missed sale"

Sarvam-M 24B

OpenAI ChatGPT

for reasoning & fallback

₹999_/mo

billed monthly

or ₹799/mo billed annually (save ₹2,400/yr)

Message Volume: 1,000 / month across WhatsApp + Instagram DM + Web Chat

Channels: WhatsApp + Instagram DM + Web Chat

Instagram DM: Reply to Business-account DMs with AI

Workspaces: 1 isolated workspace

Languages: Pick any 5 of 23 Indian languages (read / write)

Knowledge Base: Unlimited PDFs + CSVs + URL scrapes

Google Sheets: Auto-sync catalog, menu & price list

Product Showcase: Public share-link page (Patherle-branded)

Bot Sandbox: Test queries before going live

Analytics: Standard interaction telemetry

↑ Upgrade to Opus (Growth) for: Telegram + Instagram, Lead CRM, Visual Chatflow Builder, HITL, Competitor Price Radar, ERP

Get Started →

Popular

Opus (Growth)

Growing businesses with real volume

"Run an AI-powered sales team without hiring one"

Sarvam-30B 30B

OpenAI ChatGPT

for agentic reasoning

₹3,499_/mo

billed monthly

or ₹2,799/mo billed annually (save ₹8,400/yr)

Everything in Haiku, plus:

Message Volume: 5,000 / month

Channels: WhatsApp + Telegram + Instagram DM + Web Chat

Languages: All 23 Indian languages (read / write)

Workspaces: Up to 5 (multi-brand or multi-outlet)

AI Model: Sarvam-30B · augmented by OpenAI for reasoning

Lead CRM: Tagged lead capture + notes + follow-up sequences

Chatflows: Visual drag-and-drop WhatsApp flows (no-code)

HITL Approvals: Review AI replies before they send

Forms: Conversational forms - collect leads via chat

Outbound: Scheduled + approved sequences to lead lists

Competitor Radar: Track 150 competitor URLs / month

ERP Connectors: Tally, Zoho Books, Vyapar, QuickBooks, Khatabook

Website Sync: One-time deep crawl (depth-2)

Bot Intelligence: Match-rate dashboard, top questions, language breakdown

Start Growth Plan →

Built for India Inc.

Mythos (Enterprise)

Chains, franchises & regulated industries

"Built for India Inc."

Sarvam-105B 105B · 32K ctx

OpenAI ChatGPT

for long-context reasoning

Custom

Scoped on a discovery call - pricing based on volume, workspaces & integrations

Everything in Opus, plus:

Message Volume: Starts at 25,000 / month - custom packages available

Channels: Omnichannel - WhatsApp + Telegram + Instagram DM + Web Chat

Instagram DM: Business account + Meta Page token - unlimited volume

Workspaces: Up to 15 with cross-workspace rollup dashboard

AI Model: Sarvam-105B (32K ctx) + OpenAI - the most nuanced

Recurring Website Sync: Daily depth-3 crawl keeps the bot current

Competitor Radar: 1,000 scrapes / month + deep crawl + auto-response playbooks

White-Label Showcase: Custom domain + branding (yourbrand.com)

Enterprise ERP: SAP B1 + NetSuite + Busy + Marg

Multi-Reviewer HITL: Audit log + reviewer roles

Custom Quotas: Per-workspace message-volume overrides

Analytics: Advanced conversion telemetry + CSV/Excel exports

Support: Priority SLA + dedicated onboarding CSM

Billing: Invoiced option - NET 15, INR or USD

Contact Sales →

FAQ

Got Questions?
Straight answers. No fluff.

Browse by topic or search the questions you actually want answered.

Questions are organized by topic. Tap a category to expand, or search above.

Getting Started+

What is Patherle?

An AI customer-engagement platform for WhatsApp, Telegram, and your website. Upload your business docs - FAQs, catalogs, menus, pricing - and Patherle answers customer questions in your customers' languages, 24/7. Built for Indian MSMEs.

How does Patherle learn my business?

Upload PDFs, CSVs, or XLSX files - or hand us your website URL and we'll crawl it. The AI chunks your content, maps it to your industry's data structure, and builds a searchable multilingual vector knowledge base (Pinecone + e5-large). You review and clean the data in an editable table before anything goes live. Nothing reaches customers unreviewed.

How long does setup take?

Under 10 minutes. Create a workspace, pick your industry sector, upload docs or scrape your website, review the parsed data in an editable table, connect your WhatsApp number - and your AI agent starts responding immediately. No code, no integrations team.

Can I try before paying?

Yes - 50 free messages on the Free tier. No credit card required. Upload docs, connect WhatsApp or embed the web widget, test in the Bot Sandbox. Upgrade when you're ready; plan changes take effect instantly.

Data & Knowledge Base+

What file formats can I upload?

PDF, CSV, and XLSX. CSV/XLSX flow through sector-specific column mapping that auto-normalizes your data (restaurant menu, retail catalog, clinic test list, etc.). PDFs are chunked and embedded for free-form content. You can also provide a website URL for direct crawl, or connect a live Google Sheet for auto-sync.

How does data cleanup work?

After upload, your data lands in an editable table mapped to your industry's standard columns. The system flags inconsistencies (price formats, duplicate SKUs, missing fields) and suggests fixes. You review everything, add custom fields if needed, and approve before encoding. Nothing reaches the AI knowledge base unreviewed.

Can I add custom data fields for my industry?

Yes. Every sector has standard columns (SKU / price / stock for retail; test name / department / turnaround for clinics; menu item / veg-nonveg / prep time for restaurants). You can add custom fields that map to your own data structure or ERP schema. The bot learns from all of it - standard columns and custom fields alike.

Languages & Channels+

Which languages are supported?

Patherle's RAG engine covers all 23 scheduled Indian languages via Sarvam AI - Hindi, Kannada, Tamil, Telugu, Malayalam, Marathi, Bengali, Gujarati, Punjabi, Odia, Urdu, Assamese, Maithili, Sanskrit, Nepali, Konkani, Dogri, Kashmiri, Sindhi, Manipuri, Santali, Bodo, plus English.

Starter: pick any 5 of the 23.
Growth & Enterprise: all 23 unlocked.

The bot auto-detects the customer's language from the Unicode script and replies in the same one - no config.

Can I use WhatsApp, Telegram, and Instagram together?

Starter runs WhatsApp + Instagram DM + Web Chat together. Growth and Enterprise add Telegram, so all 4 channels run simultaneously - one knowledge base, every channel. Telegram is the only channel gated to Growth+; Instagram DM ships on all tiers.

Does Patherle have voice agents?

Yes - voice agents are a separate add-on with its own per-minute rate card. Two engines available: Signal (xAI Grok, English-first, sub-200ms latency) for front-desk reception and lead qualification, and Kathā (ElevenLabs Turbo v2.5, 13 Indic languages with code-mixed prosody) for premium customer-facing flows. You buy minute packs on the Billing page - they sit on top of your subscription and meter separately. Custom voice cloning and dedicated DIDs ship on the Sovereign tier.

What AI models does Patherle use?

A multi-model stack, routed per task. Sarvam AI (Sarvam-M / 30B / 105B) handles Indian-language understanding - it's the hero for anything in one of India's 23 languages. OpenAI (GPT-4o family) handles agent orchestration, tool-use, and complex reasoning across the stack. Routing is automatic per query - you don't configure it.

How do I connect my WhatsApp Business account?

You own your WhatsApp Business account - we guide the setup in 5 steps (≈ 60 minutes total):

1. Create your Meta Business Account (we send the link + a walkthrough).
2. Inside Meta Business Suite, create a WhatsApp Business App and add the phone number you want customers to message.
3. Paste two values - Phone Number ID and Access Token - into Patherle's Integrations page. That's the only data entry on our side.
4. Meta verifies our webhook in one click. The Status page turns green automatically.
5. Send your first test message from the Bot Sandbox and you're live.

You get a guided tutorial, a 15-minute setup call with a CSM, and a live Meta Status dashboard in your Patherle workspace that tracks every step, your monthly quota, and delivery metrics. Instagram DM uses the same Meta account - set up once, both channels light up.

What does Patherle charge vs what Meta charges?

Two clean lines on your invoice every month:

Patherle subscription - your chosen plan (Haiku / Opus / Mythic) at the fixed monthly, quarterly, or annual rate you picked. No usage-based billing from us on the subscription itself.

Meta messaging (passthrough + small service markup) - Meta bills per conversation based on country and category (service, utility, marketing). We pay Meta, add a small service markup for handling and reconciliation, and pass it through to you - itemized on the invoice so you always see what's Patherle versus what's Meta. Your CSM walks you through the first month's invoice on a call so there are no surprises.

Pricing & Plans+

What's the difference between tiers?

Haiku (Starter) - ₹999/mo (₹899/mo quarterly · ₹799/mo annual): 5 selectable languages, WhatsApp + Instagram DM + Web Chat, 1,000 msgs/mo, 1 workspace, Sarvam-M (24B) + OpenAI for reasoning.
Opus (Growth) - ₹3,499/mo (₹3,149/mo quarterly · ₹2,799/mo annual - save ₹8,400/yr): All 23 languages, adds Telegram (4 channels total), 5,000 msgs/mo, 5 sub-accounts, website auto-sync, Lead CRM, chatflows, HITL, forms, outbound campaigns, competitor radar, ERP connectors, Sarvam-30B + OpenAI.
Mythic (Enterprise) - custom: All 23 languages, 25,000+ msgs/mo, 15 sub-accounts, voice agents (Signal / Kathā minute packs), in-chat payment links, competitor shadow tracking with deep crawl, Enterprise ERP connectors (SAP B1, Oracle, Busy, Marg, myBillBook), white-label showcase, Sarvam-105B flagship + OpenAI.

What if I need more than 25,000 messages?

Enterprise is custom-priced. We build a plan around your volume, channel mix, workspace count, ERP connectors, and SLA needs. Invoiced billing with NET 15 terms available (INR or USD). Talk to sales.

Security & Integrations+

Is my data secure?

Fully isolated per tenant. Row-level security on the database, encrypted vector embeddings, JWT auth on every API request, HMAC-SHA256 webhook signatures, prompt-injection guards on input, PII output filters, IP-based rate limits with auto-ban. DPDP Act 2023 compliant - 30-day auto-purge of query data. Red-team tested with 1,976 automated adversarial probes.

Which ERPs does Patherle integrate with?

Growth tier: Tally Prime, Zoho Books, Vyapar, QuickBooks, Khatabook.
Enterprise tier: adds SAP Business One, Oracle NetSuite, Busy, Marg, and myBillBook.

Direct ERP sync (auto-import of catalog, stock, pricing) is rolling out - Tally and Zoho first. Until then, use the CSV/XLSX export from your ERP and upload via the dashboard.

No questions match. Ask Rocky directly →

Could not find an answer?

Or drop us a quick note -

Integrations